Rocky Top Farm Owner Brandie O’Brien approached me to help her with a full business re-invention, re-focusing, and re-organization.  First priority was to update and implement new office systems, accounting procedures, and protocols.

Then we worked to identify, develop and focus the business strategy and direction.  Based on the new business focus and strategy, I provided a complete website redesign, creation and integration of social media marketing and other web-presence strategies. Initially I did much of the active social media marketing, attending events and even taking on the role as photo/video journalist.   In this way I could best demonstrate the potential and methods of this form of marketing.

The old site:

As you can see below, the old site was dull, with too much text.  Key information was hard to find. No visitor interaction options were available.

The new site:

Incorporated into the new site is a strong focus on that which Rocky Top Farm customers fall in love with.  Beautiful landscapes, majestic animals, fun, excitement and passion!  Lots of graphics, photos and video make for an immersive experience.  The 3 main business focuses now show up front and centre, contact information is easy to find and there are lots of options to engage socially.

Click the pic to go to the new and improved Rocky Top Farm Website